IMPROVMENT OF CUSTOMER SATISFACTION IN THE BAKERY „KROSTI“
DOI:
https://doi.org/10.24867/09GI08CrepuljaKeywords:
CRM, Resarch, Promotion measureAbstract
The subject of paper is an overview of the process of improving customer satisfaction in the bakery „Krosti“. Theoretical foundations in this field are presented in the work, as well as the practical application of the method for improving customer satisfaction in this company, in order to eventually achieve appropriate measure of improvement.
References
[1] Istraživanje tržišta – zadovoljstvo kupaca, http://www.kudaukupovinu.rs/istrazivanja-trzista/6412-zadovoljan-kupac-zadovoljan-prodavac, pristup na dan: 15.12.2017.
[2] P. Rupper, (1989), Untermehmenslogistik-Vision oder Reaulitat, Management-Zeitschriff, Nr 58, Zurich
[3] Loverta, S., Berman, B., Petković G.,Veljković S, Crnković J., Bogetić Z. ( 2010), Menadžment odnosa sa kupcima, Data status i Centar za izdavačku delatnost Ekonomskog fakulteta, Beograd
[4,5] Slavica Mitrović, Boban Melović, (2013), Principi savremenog menadžmenta, Fakultet tehničkih nauka, Novi sad
[2] P. Rupper, (1989), Untermehmenslogistik-Vision oder Reaulitat, Management-Zeitschriff, Nr 58, Zurich
[3] Loverta, S., Berman, B., Petković G.,Veljković S, Crnković J., Bogetić Z. ( 2010), Menadžment odnosa sa kupcima, Data status i Centar za izdavačku delatnost Ekonomskog fakulteta, Beograd
[4,5] Slavica Mitrović, Boban Melović, (2013), Principi savremenog menadžmenta, Fakultet tehničkih nauka, Novi sad
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Published
2020-10-04
Issue
Section
Industrial Engineering and Management
