CLOTHING STORE INTERIOR DESIGN „SOUL COUTURE”

Abstract

The subject of this paper is the examination and exploration of the cultural phenomenon that is the rising popularity of second-hand garments and the effect and impact that interior design has on stimulating purchasing decisions of in-store customers. The paper proposes an interior design concept for a second-hand clothing store situated in the “Bazaar” department store in Novi Sad. The main focus of this paper is the re-evaluation and the subsequent redirection of second-hand store customers’ needs by means of implementing additional supplementary facilities into the standard framework of a traditional clothing store.