THE INFLUENCE OF THE COMPANY AND PRODUCT PRESENTATION ON THE DECISION TO PURCHASE HARDWARE-IN-THE-LOOP TECHNOLOGY PRODUCTS
DOI:
https://doi.org/10.24867/27EF04ObradovicKeywords:
Data visalization, sales presentation, HIL technologyAbstract
The aim of the study is to evaluate how the way the company's profile and production program are presented influences decision to purchase a Hardware-in-the-loop technology device. Potential customers were presented with the same data in the form of infographics, photographs with text, and animated infographics, and their responses were assessed for trust, understanding, improvement, and prominence factors. The group that observed the presentation with infographics expressed the greatest trust in the company, while the presentation method itself had no influence on the other observed factors, as well as on the purchase decision.
References
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[2] InfoGraphic Design Team “7 Paramount Components of Visual Communication” https://www.infographicdesignteam.com/blog/components-of-visual-communication/ (pristupljeno u avgustu 2023).
[3] Lizzy Smiley “How To Use Visual Communication and Why It Matters” https://www.techsmith.com/blog/why-visual-communication-matters/ (pristupljeno u avgustu 2023).
[4] Danka Ninković Slavnić “Fotografija kao sredstvo vizuelne komunikacije”, Beograd, Fakultet političkih nauka, 2006.
[5] Rebecca Strehlow “8 best types of infographics and when to use them” https://www.wix.com/blog/types-of-infographics (pristupljeno u aprilu 2023)
[6] Michal Wachstock “10 types of videos and how to use them” https://www.blings.io/types-of-videos/
(pristupljeno u maju 2023)
[2] InfoGraphic Design Team “7 Paramount Components of Visual Communication” https://www.infographicdesignteam.com/blog/components-of-visual-communication/ (pristupljeno u avgustu 2023).
[3] Lizzy Smiley “How To Use Visual Communication and Why It Matters” https://www.techsmith.com/blog/why-visual-communication-matters/ (pristupljeno u avgustu 2023).
[4] Danka Ninković Slavnić “Fotografija kao sredstvo vizuelne komunikacije”, Beograd, Fakultet političkih nauka, 2006.
[5] Rebecca Strehlow “8 best types of infographics and when to use them” https://www.wix.com/blog/types-of-infographics (pristupljeno u aprilu 2023)
[6] Michal Wachstock “10 types of videos and how to use them” https://www.blings.io/types-of-videos/
(pristupljeno u maju 2023)
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Published
2024-07-03
Issue
Section
Gaphic Engineering and Design
