MARKETING IN PUBLIC PASSENGER TRANSPORT SYSTEMS
DOI:
https://doi.org/10.24867/27DS10MilojkovicKeywords:
Public passenger transport, Brand, InformationAbstract
An analysis of the experience of developed countries in the application of marketing tools was carried out, on the basis of which it was concluded that marketing should be a significant activity in public passenger transport systems.
References
[1] Anna Ibraeva, João Figueira de Sousa, „Marketing of public transport and public transport information provision“, 2007.
[2] Wright, L., & Walter, H.. The BRT Planning Guide. In Itdp, 2017.
[3] Maarten J. Gijsenberg and Peter C. Verhoef, „Moving Forward: The Role of Marketingin Fostering Public Transport Usage“, 2005.
[4] Cairns S, Sloman L, Newson C, Anable J, Kirkbride A & Goodwin P, „‘Smarter Choices – Changing the Way We Travel’“, 2004.
[2] Wright, L., & Walter, H.. The BRT Planning Guide. In Itdp, 2017.
[3] Maarten J. Gijsenberg and Peter C. Verhoef, „Moving Forward: The Role of Marketingin Fostering Public Transport Usage“, 2005.
[4] Cairns S, Sloman L, Newson C, Anable J, Kirkbride A & Goodwin P, „‘Smarter Choices – Changing the Way We Travel’“, 2004.
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Published
2024-07-01
Issue
Section
Traffic Engineering
