THE IMPORTANCE OF PARASOCIAL RELATIONSHIPS FOR THE BRANDING PROCESS IN THE K-POP INDUSTRY
DOI:
https://doi.org/10.24867/25GI14StanisicKeywords:
Brand management, music industry, South Korea, parasocial relationshipsAbstract
This paper analyses South Korea’s music industry, parasocial relationships, as well as the importance of parasocial relationships in this industry. Is is shown, through specific examples, what strategies this industry uses to get closer to fans and thus ensure the success of artists. The research examines the extent to which parasocial relationships are present in our daily lives.
References
[1] Slavka T. Nikolić, Jelena Stanković, Aleksandar Dejanović (2015). Brend Menadžment: Savremena A(tra)kcija. Novi Sad.
[2] Ekimov Mikhail (2021). The importance of marketing in the music industry. KAMK University of Applied Sciences.
[3] Kandert Karola (2021). Self Branding on Social Media in the Music Industry. Budimpešta
[4] Sarah Leung (2012). Catching the K-Pop Wave: Globality in the Production, Distribution, and Consumption of South Korean Popular Music. Vassar College
[5] Barkha Jaju (2021). The K-POP Lens: Analysing K-POP From a Business Perspective. Delhi
[6] Romano Santos (2022). Preuzeto sa VICE: https://www.vice.com/en/article/k7wnkn/celebrity-kpop-fans-parasocial-relationship-psycholoogy
[7] D. C. Giles (2010). Parasocial Relationships
[8] Veronica Espinal (2021). Parasocial Relationships in K-pop: Emotional Support Capitalism. Preuzeto sa:
https://www.envimedia.co/parasocial-relationships-k-pop/
[2] Ekimov Mikhail (2021). The importance of marketing in the music industry. KAMK University of Applied Sciences.
[3] Kandert Karola (2021). Self Branding on Social Media in the Music Industry. Budimpešta
[4] Sarah Leung (2012). Catching the K-Pop Wave: Globality in the Production, Distribution, and Consumption of South Korean Popular Music. Vassar College
[5] Barkha Jaju (2021). The K-POP Lens: Analysing K-POP From a Business Perspective. Delhi
[6] Romano Santos (2022). Preuzeto sa VICE: https://www.vice.com/en/article/k7wnkn/celebrity-kpop-fans-parasocial-relationship-psycholoogy
[7] D. C. Giles (2010). Parasocial Relationships
[8] Veronica Espinal (2021). Parasocial Relationships in K-pop: Emotional Support Capitalism. Preuzeto sa:
https://www.envimedia.co/parasocial-relationships-k-pop/
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Published
2024-01-03
Issue
Section
Industrial Engineering and Management
