SUBSCRIPTION MODELS IN SPOTIFY MUSIC STREAMING SERVICE: DESIGN ANALYSIS AND USER EXPERIENCE IMPACT
DOI:
https://doi.org/10.24867/26BE16PoparicKeywords:
subscription model, streaming servis, SpotifyAbstract
This paper contains an analysis of the Spotify platform with the aim of identifying the main factors influencing user decisions regarding subscription. The quality of premium functionality has been analyzed using Nielsen heuristics. An analysis of platform addictiveness has been conducted through standard negative design patterns such as feature fog, extreme countdown, switchoff delay, attention quicksand, and bias grind. User experience has been tested for phenomena such as rabbit holes, gorking out, and carousels. The research includes an analysis of psychological factors such as brand, identity, and expressiveness, socialization, and collectivism. The paper also includes an overview of the attitudes of different user groups based on previous experiments in this field.
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