Industrial Engineering and Management
Vol. 39 No. 08 (2024): Proceedings of Faculty of Technical Sciences
ACTIVITIES FOR GAINING AND INCREASING USER SATISFACTION
Abstract
The subject of the paper is to present the activities for gaining and increasing user satisfaction in the company Lidl Serbia KD. The paper presents the theoretical foundations from this field as well as the practical application of the method for improving user satisfaction in this company in order to arrive at appropriate improvement measures.
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