ACTIVITIES FOR GAINING AND INCREASING USER SATISFACTION
DOI:
https://doi.org/10.24867/27GI10VekicKeywords:
CRM, Customer satisfaction, SWOT analysis, Brainstorming analysisAbstract
The subject of the paper is to present the activities for gaining and increasing user satisfaction in the company Lidl Serbia KD. The paper presents the theoretical foundations from this field as well as the practical application of the method for improving user satisfaction in this company in order to arrive at appropriate improvement measures.
References
[1] Kotler P. Upravljanje marketingom, Zagreb 2008
[2] 4.Payen A. Handbook of CRM: Achieving Excellence in Customer Management
[3] Grabac B: Identitet marketinga, temeljna načela, ekonomski fakultet u Rijeci, 2006
[4] www.samoobrazovanje.com
[2] 4.Payen A. Handbook of CRM: Achieving Excellence in Customer Management
[3] Grabac B: Identitet marketinga, temeljna načela, ekonomski fakultet u Rijeci, 2006
[4] www.samoobrazovanje.com
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Published
2024-08-03
Issue
Section
Industrial Engineering and Management
