IMPACT OF SOCIAL NETWORKS ON EVENT MANAGEMENT
DOI:
https://doi.org/10.24867/28GI07LoncarKeywords:
Events, management, social networks, marketing, digital marketing, promotionAbstract
This paper analyzes the management, marketing (digital and traditional) of events, as well as social networks and media. In the theoretical part of the paper, all the important items of organizing and promoting events, the concept and emergence of social networks and media, as well as the importance of marketing channels for business and promotion of events are mentioned. The second part of the paper refers to research conducted in order to get answers about which social networks are considered the most effective in promoting events through them. The paper also provides suggestions for improving the promotion of events through social networks.
References
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[2] Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris and Ian McDonnell (2006). Event management Second edition, Elsevier Ltd.
[3] Getz, D. (1991). Festivals, Special Events and Tourism. New York, Van Nostrand Reinhold.
[4] Grbić M. (2021) ,,Uloga i važnost menadžmenta s naglaskom na backstage menadžment”,
[5] Grubor A. (2013). ,,Marketing događaja” br. 30. Strana 39-43, Novi, Sad Univerzitet u Novom Sadu, ekonomski fakultet u Subotici
[6] Orban K., (2017). ,,Organizacija posebnih događaja”, Pula Sveučilište Jurja Dobrile
[7] Šurbatović J. (2014). ,,Menadžment u sportu”, Beograd: JP Zavod za udžbenike i Visoka sportska i zdravstvena škola
[8] Smith A.C.T. (2008), ,,Introduction to Sport Marketing”. Oxford:Butterworth-Heinemann
[9] Wagen Van Der, Carlos, B.R. (2008) ,,Event Management – Upravljanje događanjima,” Za turistička,kulturna, poslovna i sportska događanja, 1. izdanje Zagreb: MATE d.o.o
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Published
2024-10-09
Issue
Section
Industrial Engineering and Management
