CORPORATE SOCIAL RESPONSIBILITY IN IMPROVING BRAND IMAGE
DOI:
https://doi.org/10.24867/11GI01GostovicKeywords:
Eco-marketing, corporate social responsibility, brand imageAbstract
Eco-marketing and corporate social responsibility (CSR) is already important today, and it will only become more and more relevant in the future. Investing money in CSR projects in the past was considered a waste of money, but it is obvious today, that investing in CSR project is a wise decision as it affects company image in the society. The main goal of every company is to be profitable, but the pressure companies experience to tackle problems regarding problems in society and the environment is only rising. This is why many companies are dedicating part of their corporate strategies to CSR.
References
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[4] E. Olson, “Business as environmental steward: The growth of greening.,” Journal of Business Strategy, p. 4–13, 2009.
[5] I. Đurović and D. Ranđić, 2011. [Online]. Available: http://www.cqm.rs/2011/FQ2011/pdf/38/14.pdf.
[6] M. Hopkins, What is Corporate Social Responsibility all about, Chichester, UK: John Wiley&Sons, Ltd, 2005.
[7] Europan Commission, Corporate social responsibility: A business contribution to sustainable development, Luxemburg: Office for Official Publication of the European Communities, 2002.
[8] M. Porter and M. Kramer, Strategy and Society: The Link Between Competitive Advantage and Corporate Social Resposibility, Hardward Business Review, 2006.
[9] A. Savitz and K. Weber, The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social And Environmental Success- And how You can Too., San Francisco, CA: Jossey-Bass., 2006.
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[14] I. Maignan, O. Ferrell and G. Hult, “‘Corporate citizenship: cultural antecedents and business benefits,” 1999, pp. 455-469.
[15] S. Godin, “Brand,” 13 December 2012. [Online]. Available: http://sethgodin.typepad.com. [Accessed 6 Jun 2018].
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Published
2021-01-30
Issue
Section
Industrial Engineering and Management
