Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 38 No. 08 (2023): Proceedings of Faculty of Technical Sciences

BUSINESS IMPROVEMENT THROUGH THE ESTABLISHMENT AND DEVELOPMENT OF RELATIONSHIP MANAGEMENT SYSTEMS WITH EXISTING AND POTENTIAL CUSTOMERS

  • Bojana Petrov
  • Slobodan Morača, prof. dr
DOI:
https://doi.org/10.24867/23GI05Petrov
Submitted
July 30, 2023
Published
2023-07-30

Abstract

The paper follows the process of business improvement through the analysis of events organized by the company Arcus over the years. Guests who attended the last event were surveyed, including existing and potential customers. Based on the results of the survey, guidelines were given for improving business and improving relations with customers.

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