ANALYSIS OF THE EFFECTIVENESS OF MARKETING CONTENT IN ONLINE MEDIA
DOI:
https://doi.org/10.24867/07GI05BrkicKeywords:
Content marketing, Measurement, Media analysis, social media, social networksAbstract
The research work is based on the use of professional literature as an auxiliary tool, to describe the tools for practical application, to present, methodology and process of monitoring marketing content in online media. Eleven supermarket brands used as an example for the analysis of the effectiveness of marketing content in online media. The research paper shows a contribution both in theory and empirically in a period when monitoring and analyzing content marketing in online media is a relatively young research area.
References
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[10] http://tiny.cc/7o16dz (pristupljeno u septembru 2019.)
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[2] D. Fensel, “Common Value Management 1st International Workshop on Common Value Management CVM2012.” , Stuttgart, Fraunhofer Verlag, 2012.
[3] S. Nikolić, J. Stanković, A. Dejanović, “Brend menadžment savremena atrakcija”. Novi Sad, FTN izdavaštvo, 2015.
[4] S. Martinović, B. Kodrić, „Vreme marketinga“ Novi Sad, Dobra vest, 1994.
[5] https://www.agilitypr.com/media-monitoring-ultimate-guide/ (pristupljeno u septembru 2019.)
[6] D. Vilkoks, G. Kameron, F. Olt, V. Ejdži, “Odnosi s javnošću strategije i taktike”, Beograd, Ekonomski fakultet Beograd, 2006.
[7] http://www.ponder-ks.org/sr/about/ii-types-of-media/ (pristupljeno u septembru 2019.)
[8] http://tiny.cc/in16dz (pristupljeno u septembru 2019.)
[9] T. Hermanson, “SEO Glossary: 200 Terms & Definitions You Need to Know”, Search Engine Journal, 93-94., 2017.
[10] http://tiny.cc/7o16dz (pristupljeno u septembru 2019.)
[11] http://tiny.cc/cyberalert (pristupljeno u septembru 2019.)
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Published
2020-04-19
Issue
Section
Industrial Engineering and Management
