Industrial Engineering and Management
Vol. 35 No. 05 (2020): Proceedings of the Faculty of Technical Sciences
ANALYSIS OF THE EFFECTIVENESS OF MARKETING CONTENT IN ONLINE MEDIA
Abstract
The research work is based on the use of professional literature as an auxiliary tool, to describe the tools for practical application, to present, methodology and process of monitoring marketing content in online media. Eleven supermarket brands used as an example for the analysis of the effectiveness of marketing content in online media. The research paper shows a contribution both in theory and empirically in a period when monitoring and analyzing content marketing in online media is a relatively young research area.
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