BUSINESS IMPROVEMENT USING METHODS AND TECHNIQUES OF DIGITAL MARKETING ON THE EXAMPLE OF PRESS PACK D.O.O. COMPANY
DOI:
https://doi.org/10.24867/12GI15RamicKeywords:
Internet, Digital marketing, Online marketingAbstract
We are witnessing the rapid progress of technology, which inevitably brings changes, not only in our daily life activities, but also in the way of doing business, and thus in marketing as an inseparable component of every business and organization. The term digital marketing encompasses all marketing efforts that are invested using electronic devices or the internet. The paper will present the factors that affect the improvement of business by applying the methods and techniques of this type of marketing.
References
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[2] Drucker, P. „Inovacije i preduzetništvo“, prevod sa engleskog, Privredni pregled, Beograd, 1991.
[3] Roberts, M. and Zahay, D., ,,Internet Marketing: Integrating Online and Offline Strategies”, Ohio, OH. (2012)M. Cohn, ,,Mastering Digital Marketing - Maximizing Your Marketing Strategy To Reach Ideal Clients”, 2017.
[4] S. Tyler, D. A. Fergusen, R. A. Klein., ,,Media Promotion and Marketing for Broadcasting, Cable and the Web, the Internet”, Buttersworth-Heinemann, 2002
[5] M. Cohn, ,,Mastering Digital Marketing - Maximizing Your Marketing Strategy To Reach Ideal Clients”, 2017
[6] Elena-Iulia Apavaloaie, ,,The impact of the internet on the business environment”, 2014, Page 956
[7] D. Chaffey, P.R. Smith, ,,Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing”, Fifth Edition, 2017. Page 295
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Published
2021-05-02
Issue
Section
Industrial Engineering and Management
