UI/UX PROTOTYPE TESTING METHODOLOGIES

Authors

  • Srna Todorović Autor

DOI:

https://doi.org/10.24867/16EF09Todorovic

Keywords:

User experience design, user interface design, UX testing methods, usability, human-centered design, user experience research

Abstract

User experience design is about designing products, processes, services, events and environments with a focus on quality and enjoying the ultimate product experience. It deals with the way things work, how they are controlled, as well as the nature of the interaction between people and technology. This thesis explains the importance of UX research and testing, as well as the application of methods of qualitative, quantitative and A/B testing of user experience on a specific application for creating and placing ads on digital media.

References

[1] UX design, https://www.interaction-design.org/literature/topics/ux-design (pristupljeno u avgustu 2021.)
[2]UX research, https://www.interaction-design.org/literature/topics/ux-research (pristupljeno u avgustu 2021.)
[3] Qualitative methods in UX research https://course.ccs.neu.edu/is4800sp12/resources/qualmethods.pdf (pristupljeno u avgustu 2021.)
[4] Quantitative UX research, https://careerfoundry.com/en/blog/ux-design/quantitative-ux-research/ (pristupljeno u avgustu 2021.)
[5] Usability in interaction design, https://www.interaction-design.org/literature/topics/usability (pristupljeno u avgustu 2021.)
[6] Hotjar group, AB testing, https://www.hotjar.com/conversion-rate-optimization/glossary/ab-testing/ (pristupljeno u avgustu 2021.)
[7] Make the right choice A/B testing for UX improvement, https://blog.tubikstudio.com/make-the-right-choice-ab-testing-for-ux-improvement/ (pristupljeno u avgustu 2021.)
[8] Hotjar group, Usability testing – methods, https://www.hotjar.com/usability-testing/methods/ (pristupljeno u avgustu 2021.)

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Published

2022-01-08

Issue

Vol. 37 No. 01 (2022): Proceedings of the Faculty of Technical Sciences

Section

Gaphic Engineering and Design