PLANNING OF PRODUCTS AND SERVICES IN THE PROCESS OF STRATEGIC PLANNING

Authors

  • Siniša Delić Autor

DOI:

https://doi.org/10.24867/20GI07Delic

Keywords:

strateški menadžment, analiza tržišta, segmentacija tržišta, razvoj novog proizvoda

Abstract

The paper will show the confectionery industry, trends, as well as the competition itself, in order to introduce appropriate products that will contribute to the diversification and profit of Stark. After identifying trends and competition, it is planned to create personas that will use that product. After creating the product, it is necessary to carry out a promotion that will help customers get to know it. The last two steps represent the finances and the term plan, which are at the same time decisive factors in the realization of the plan itself.

References

[1] Robbins, S.P, Coulter, M.A.: Management. Pearson Education, 2012.
[2] White, C.: Strategic Management. Pearson Education, 2004.
[3]http://www.stark.co.rs/cms/index.aspx?pageid=70&menuid=29 (pristupljeno u julu 2022. godine)
[4] www.stark. co.rs (pristupljeno u julu 2022. godine)

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Published

2022-12-05

Issue

Vol. 37 No. 12 (2022): Proceedings of Faculty of Technical Sciences

Section

Industrial Engineering and Management