IMPROVEMENT OF MARKETING COMMUNICATIONS OF THE ZIMZOLEND FESTIVAL

Authors

  • Stefana Stojanović Autor

DOI:

https://doi.org/10.24867/22GI13Stojanovic

Keywords:

Event marketing, social networks, communication, promotion

Abstract

In this research, the analysis of the local event "Novi Sad Zimzoland" and marketing on social networks were analyzed using the case study method. Through the analysis of data from 2021 and 2022, various aspects of event marketing, the phases of the local event "Zimzo­land", as well as the communication strategy of the festival were observed. Through the presentation and analysis of the whole of each phase of the event, identifying the channel and the bearer of communication in the organization, a local event in Novi Sad that marks every winter for 7 years is presented.

References

[1] Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2006). Events Management. Routledge.
[2] (n.d.). Retrieved from Event Management Body of Knowledge: https://www.embok.org/ (pristupljeno u oktobru 2022. godine)
[3] Ševkušić, S. (2008). Kvalitativna studija slučaja u pedagoškim istraživanjima: Saznajne mogućnosti i ograničenja.

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Published

2023-05-06

Issue

Vol. 38 No. 05 (2023): Proceedings of Faculty of Technical Sciences

Section

Industrial Engineering and Management