In this research, the analysis of the local event "Novi Sad Zimzoland" and marketing on social networks were analyzed using the case study method. Through the analysis of data from 2021 and 2022, various aspects of event marketing, the phases of the local event "Zimzoland", as well as the communication strategy of the festival were observed. Through the presentation and analysis of the whole of each phase of the event, identifying the channel and the bearer of communication in the organization, a local event in Novi Sad that marks every winter for 7 years is presented.