SALES IN MODERN CONDITIONS AND CRM VALUE CHAIN

Authors

  • Jelena Stefanović Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu Autor

DOI:

https://doi.org/10.24867/24GI13Stefanovic

Keywords:

Organizational structure, CRM value chain, company, people, information, strategy managment

Abstract

The purpose of this master thesis is the research of the entire process of sales in modern conditions, CRM value chain and organizational structure of the company. An example of the overall business and organizational structure is given within the business framework of a multinational company „Ultrapolymers“, Sebia.

References

1. The Marketing Book (1998), third edition, edited by Michael J. Baker. Butterworth – Heinemann, Oxford
2. Gašović (2003), Menadžment prodaje, Beograd, Institut Ekonomskih nauka
3. www. ravagoglobal.sharepoint.com

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Published

2023-10-08

Issue

Vol. 38 No. 10 (2023): Proceedings of Faculty of Technical Sciences

Section

Industrial Engineering and Management