Industrial Engineering and Management
Vol. 38 No. 10 (2023): Proceedings of Faculty of Technical Sciences
SALES IN MODERN CONDITIONS AND CRM VALUE CHAIN
Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu
Abstract
The purpose of this master thesis is the research of the entire process of sales in modern conditions, CRM value chain and organizational structure of the company. An example of the overall business and organizational structure is given within the business framework of a multinational company „Ultrapolymers“, Sebia.
References
1. The Marketing Book (1998), third edition, edited by Michael J. Baker. Butterworth – Heinemann, Oxford
2. Gašović (2003), Menadžment prodaje, Beograd, Institut Ekonomskih nauka
3. www. ravagoglobal.sharepoint.com