Industrial Engineering and Management
Vol. 34 No. 05 (2019): Proceedings of the Faculty of Technical Sciences
THE IMPORTANCE OF YOUTUBERS IN MODERN COMMUNICATION CAMPAIGNS
Abstract
In order to be more competitive on the market, the companies are putting their best effort in promoting their products and services. New trends are changing ways to make that happen. The internet provided many ways in the aspect of communicating with the users, and the service for exchanging the multimedia content - Youtube helped improve those ways.
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