THE IMPORTANCE OF YOUTUBERS IN MODERN COMMUNICATION CAMPAIGNS
DOI:
https://doi.org/10.24867/02GI07RadovanovicKeywords:
Social media, Youtube, Influence marketing, Influencers, YouTubersAbstract
In order to be more competitive on the market, the companies are putting their best effort in promoting their products and services. New trends are changing ways to make that happen. The internet provided many ways in the aspect of communicating with the users, and the service for exchanging the multimedia content - Youtube helped improve those ways.
References
[1] Bold, B. (2014, 11 26). Oreo YouTubers ads banned for failing to clearly indicate marketing partnership. Preuzeto 10 01, 2018 sa Campaign: https://www.campaignlive.co.uk/article/oreo-youtubers-ads-banned-failing-clearly-indicate-marketing-partnership/1323808
[2] Freberg, K. (2010). Who are the social media influencers? Public Relations Review.
[3] Glucksman, M. (2017). The Rise of Social Media Influencer Marketing on Lifestyle Branding:. Strategic Communications, 77-87.
[4] Vukotić, K. (2017, 07 08). Šta trebate znati ako pokrećete Youtube kanal? Preuzeto 08 21, 2018 sa Digitalni marketing: https://www.digitalnimarketing.in.rs/sta-treba-znati-ako-pokrecete-youtube-kanal/
[2] Freberg, K. (2010). Who are the social media influencers? Public Relations Review.
[3] Glucksman, M. (2017). The Rise of Social Media Influencer Marketing on Lifestyle Branding:. Strategic Communications, 77-87.
[4] Vukotić, K. (2017, 07 08). Šta trebate znati ako pokrećete Youtube kanal? Preuzeto 08 21, 2018 sa Digitalni marketing: https://www.digitalnimarketing.in.rs/sta-treba-znati-ako-pokrecete-youtube-kanal/
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Published
2019-04-16
Issue
Section
Industrial Engineering and Management
