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Industrial Engineering and Management

Vol. 34 No. 05 (2019): Proceedings of the Faculty of Technical Sciences

SATISFACTION OF AUTOMOTIVE INDUSTRY CUSTOMERS

  • Ivan Jovanović
DOI:
https://doi.org/10.24867/02GI22Jovanovic
Submitted
April 21, 2019
Published
2019-04-21

Abstract

The paper presents the development of the automotive industry, the area of customer satisfaction, the measurement of customer satisfaction as well as the proposed measures of improvement for the presented challenges in the business.

References

[1] Automotive Industry Action Group (AIAG), 2002. Measurement Systems Analysis Reference Manual. Chrysler, Ford, General Motors Supplier Quality Requirements Task Force.
[2] Nova era marketinga, Mihailović Branko, Marketing, Beograd 2003.
[3] Zadovoljstvo kupca složenog proizvoda, Kokić Miroslav, Festival kvaliteta, Kragujevac 2003.
[4] Merenje zadovoljstva kupaca, Ristić Jovan, Nacionalna konferencija o kvalitetu, Kragujevac 2003.