SATISFACTION OF AUTOMOTIVE INDUSTRY CUSTOMERS
DOI:
https://doi.org/10.24867/02GI22JovanovicKeywords:
automotive industry, user satisfactionAbstract
The paper presents the development of the automotive industry, the area of customer satisfaction, the measurement of customer satisfaction as well as the proposed measures of improvement for the presented challenges in the business.
References
[1] Automotive Industry Action Group (AIAG), 2002. Measurement Systems Analysis Reference Manual. Chrysler, Ford, General Motors Supplier Quality Requirements Task Force.
[2] Nova era marketinga, Mihailović Branko, Marketing, Beograd 2003.
[3] Zadovoljstvo kupca složenog proizvoda, Kokić Miroslav, Festival kvaliteta, Kragujevac 2003.
[4] Merenje zadovoljstva kupaca, Ristić Jovan, Nacionalna konferencija o kvalitetu, Kragujevac 2003.
[2] Nova era marketinga, Mihailović Branko, Marketing, Beograd 2003.
[3] Zadovoljstvo kupca složenog proizvoda, Kokić Miroslav, Festival kvaliteta, Kragujevac 2003.
[4] Merenje zadovoljstva kupaca, Ristić Jovan, Nacionalna konferencija o kvalitetu, Kragujevac 2003.
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Published
2019-04-21
Issue
Section
Industrial Engineering and Management
