Industrijsko inženjerstvo i inženjerski menadžment
God. 40 Br. 08 (2025): Zbornik radova Fakulteta tehničkih nauka
MARKETING SADRŽAJA U PROMOCIJI DOGAĐAJA „ANATOMIJA USPEHA 2024“
Apstrakt
Ova tema istražuje ulogu marketing sadržaja u promociji i organizaciji studentske konferencije ''Anatomija uspeha 2024.'' Istraživanje nudi smernice za organizatore i marketinške stručnjake kako bi unapredili vidljivost i uspeh događaja putem digitalnih kanala.
Reference
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