Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 40 No. 08 (2025): Proceedings of the Faculty of Technical Sciences

CONTENT MARKETING FOR PROMOTING THE EVENT “ANATOMY OF SUCCESS

  • Mirjana Kljajić
DOI:
https://doi.org/10.24867/31GI18Kljajic
Submitted
July 25, 2025
Published
2026-01-02

Abstract

This research aims to contribute to a better understanding of the role of content marketing in the promotion and organization of events, focusing on the ''Anatomy of Success 2024'' conference. The study provides insights into how digital marketing strategies can enhance event visibility and engagement.

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