CONTENT MARKETING FOR PROMOTING THE EVENT “ANATOMY OF SUCCESS
DOI:
https://doi.org/10.24867/31GI18KljajicKeywords:
Content marketing, Event promotion, digital marketingAbstract
This research aims to contribute to a better understanding of the role of content marketing in the promotion and organization of events, focusing on the ''Anatomy of Success 2024'' conference. The study provides insights into how digital marketing strategies can enhance event visibility and engagement.
References
[1] N. Jackson, Promoting and Marketing Events – Theory and Practice. New York, 2013.
[2] Accruent, "What is Event Management?" [Online]. Available: https://www.accruent.com/resources/knowledge-hub/what-is-event-management. [Accessed: Oct. 2024].
[3] D. Marjanović and A. Janković, "Osnovi upravljanja događajima," Univerzitet u Novom Sadu, [Online]. Available: http://www.dgt.uns.ac.rs/materijali/osnovi_upravljanja_dogadjajima/Osnovi-upravljanja-dogadjajima-Skripta.pdf. [Accessed: Oct. 2024].
[4] "How to Plan an Event: The 8 Stages of Event Planning," Julia Charles Event Management, [Online]. Available: https://www.juliacharleseventmanagement.co.uk/how-to-plan-an-event-the-8-stages-of-event-planning/. [Accessed: Oct. 2024].
[5] "Marketing sadržaja," Digitalni Marketing Vodič, [Online]. Available: https://digitalnimarketingvodic.com/index.php/2024/08/27/marketing-sadrzaja/. [Accessed: Oct. 2024].
[6] "Content Marketing Trends," Semrush, [Online]. Available: https://www.semrush.com/blog/content-marketing-trends/. [Accessed: Oct. 2024].
[7] "Kontent marketing - Šta je i kako doprinosi razvoju vašeg biznisa," Inkubator, [Online]. Available: https://inkubator.biz/kontent-marketing-sta-je-i-kako-doprinosu-razvoju-vaseg-biznisa/. [Accessed: Oct. 2024].
