Proceeding of the Faculty of technical Sciences, Novi Sad

Gaphic Engineering and Design

Vol. 41 No. 01 (2026): Proceedings of the Faculty of Technical Sciences

THE IMPACT OF PORTFOLIO SITE AND PERSONAL BRAND ELEMENTS ON USER EXPERIENCE

  • Marija Ilić
DOI:
https://doi.org/10.24867/33EF03Ilic
Submitted
January 8, 2026
Published
2026-03-09

Abstract

The study examines how the consistent application of personal-brand visual elements, including typography, colour palette, logo, and micro-animations, shapes user experience and visitor engagement on portfolio websites. The site redesign under study revealed marked improvements in perceived professionalism, call-to-action visibility, and users’ willingness to explore content more deeply.

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