UTICAJ ELEMENATA PORTFOLIO SAJTA I LIČNOG BRENDA NA KORISNIČKO ISKUSTVO

Marija Ilić

doi:10.24867/33EF03Ilic

Grafičko inženjerstvo i dizajn

God. 41 Br. 01 (2026): Зборник радова Факултета техничких наука

UTICAJ ELEMENATA PORTFOLIO SAJTA I LIČNOG BRENDA NA KORISNIČKO ISKUSTVO

Marija Ilić

33EF03Ilic.pdf

DOI:: https://doi.org/10.24867/33EF03Ilic
Predato: January 8, 2026
Objavljeno: 2026-03-09

Apstrakt

Rad razmatra kako dosledna primena vizuelnih elemenata ličnog brenda, uključujući tipografiju, paletu boja, logotip i mikroanimacije, oblikuje korisničko iskustvo i angažman posetilaca portfolio veb-sajtova. Redizajn ispitivanog sajta pokazao je značajno poboljšanje u percepciji profesionalnosti, uočljivosti poziva na akciju i motivisanosti korisnika da duže istražuju sadržaj.

Reference

[1] American Marketing Association. (2017). AMA Dictionary – Brand. Preuzeto sa https://www.ama.org
[2] Wheeler, A. (2018). Designing Brand Identity: An Essential Guide for the Whole Branding Team (5th ed.). Wiley.
[3] Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed.). Kogan Page.
[4] Khedher, M. (2015). A Brand for Everyone: Guidelines for Personal Brand Management. Journal of Global Business Issues, 9(1), 19–27.
[5] Gorbatov, S., Khapova, S., & Lysova, E. (2018). Personal branding: Interdisciplinary systematic review and research agenda. Frontiers in Psychology, 9, 2238. https://doi.org/10.3389/fpsyg.2018.02238
[6] Rinderer, K. (2020). Building an online portfolio: Best practices for creatives. Communication Design Quarterly, 8(2), 45–58.
[7] Fishkin, R., & Hogenhaven, T. (2013). Inbound Marketing & SEO: Insights from the Moz Blog. Wiley.

[1] [1] American Marketing Association. (2017). AMA Dictionary – Brand. Preuzeto sa https://www.ama.org

[2] [2] Wheeler, A. (2018). Designing Brand Identity: An Essential Guide for the Whole Branding Team (5th ed.). Wiley.

[3] [3] Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed.). Kogan Page.

[4] [4] Khedher, M. (2015). A Brand for Everyone: Guidelines for Personal Brand Management. Journal of Global Business Issues, 9(1), 19–27.

[5] [5] Gorbatov, S., Khapova, S., & Lysova, E. (2018). Personal branding: Interdisciplinary systematic review and research agenda. Frontiers in Psychology, 9, 2238. https://doi.org/10.3389/fpsyg.2018.02238

[6] [6] Rinderer, K. (2020). Building an online portfolio: Best practices for creatives. Communication Design Quarterly, 8(2), 45–58.

[7] [7] Fishkin, R., & Hogenhaven, T. (2013). Inbound Marketing & SEO: Insights from the Moz Blog. Wiley.