Proceeding of the Faculty of technical Sciences, Novi Sad

Gaphic Engineering and Design

Vol. 41 No. 01 (2026): Proceedings of the Faculty of Technical Sciences

THE VISUAL LANGUAGE OF THE FASHION EDITORIAL: AESTHETICS, IDENTITY, AND SOCIAL CONTEXT

  • Petar Rađenović
DOI:
https://doi.org/10.24867/33EF04Radjenovic
Submitted
January 8, 2026
Published
2026-03-09

Abstract

This paper presents the process of exploring the construction and perception of identity within two different types of fashion editorials – the classical i.e. commercial, and the alternative, namely expressive. The results showed that the audience more easily recognizes and accepts the classical editorial model, but that the alternative approach left a stronger emotional and visual impression.

References

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