VIZUELNI JEZIK MODNOG EDITORIJALA: ESTETIKA, IDENTITET I DRUŠTVENI KONTEKST

Petar  Rađenović

doi:10.24867/33EF04Radjenovic

Grafičko inženjerstvo i dizajn

God. 41 Br. 01 (2026): Зборник радова Факултета техничких наука

VIZUELNI JEZIK MODNOG EDITORIJALA: ESTETIKA, IDENTITET I DRUŠTVENI KONTEKST

Petar Rađenović

33EF04Radjenovic.pdf

DOI:: https://doi.org/10.24867/33EF04Radjenovic
Predato: January 8, 2026
Objavljeno: 2026-03-09

Apstrakt

U ovom radu predstavljen je proces istraživanja konstrukcije i percepcije identiteta u okviru dva različita tipa modnog editorijala – klasičnog tj. komercijalnog i alternativnog, odnosno ekspresivnog. Rezultati su pokazali da publika lakše prepoznaje i prihvata klasični model editorijala, ali da je alternativni pristup ostavio snažniji emocionalni i vizuelni utisak.

Reference

[1] V&A, “100 years of fashion photography“, Dostupno na: https://www.vam.ac.uk/articles/100-years-of-fashion-photography?srsltid=AfmBOoqZL52nI9RAArhYvPId8O4Y9mS3AEL4M812ZT9Ffo4ndYtszhun (pristupljeno u julu 2025.)
[2] Е. Shinkle, “Fashion as Photograph: Viewing and Reviewing Images of Fashion’’, London: Bloomsbury Publishing, 2008.
[3] D. Eldemerdash, R. Khalil and A. Hassan, “ Different Types of Fashion Photography and their effect in the Fashion Design field“, Dostupno na: https://www.researchgate.net/publication/364257379_Different_Types_of_Fashion_Photography_and_their_effect_in_the_Fashion_Design_field (pristupljeno u julu 2025.)

[1] [1] V&A, “100 years of fashion photography“, Dostupno na: https://www.vam.ac.uk/articles/100-years-of-fashion-photography?srsltid=AfmBOoqZL52nI9RAArhYvPId8O4Y9mS3AEL4M812ZT9Ffo4ndYtszhun (pristupljeno u julu 2025.)

[2] [2] Е. Shinkle, “Fashion as Photograph: Viewing and Reviewing Images of Fashion’’, London: Bloomsbury Publishing, 2008.

[3] [3] D. Eldemerdash, R. Khalil and A. Hassan, “ Different Types of Fashion Photography and their effect in the Fashion Design field“, Dostupno na: https://www.researchgate.net/publication/364257379_Different_Types_of_Fashion_Photography_and_their_effect_in_the_Fashion_Design_field (pristupljeno u julu 2025.)