Hybrid Digital Business Model: The Case of the “Eden Books” Platform

Renata Ivić

doi:10.24867/34GI20Ivic

Industrijsko inženjerstvo i inženjerski menadžment

God. 41 Br. 03 (2026): Зборник радова Факултета техничких наука

Хибридни дигитални пословни модел на примеру платформе “Eden Books”

Renata Ivić

34GI20Ivic.pdf

DOI:: https://doi.org/10.24867/34GI20Ivic
Predato: March 16, 2026
Objavljeno: 2026-03-16

Apstrakt

Предмет истраживања овог рада јесте анализа и унапређење хибридног дигиталног пословног модела који комбинује претплатнички и “pay-as-you-go” приступ, на примеру платформе “Eden Books”. Истраживање се фокусира на начин функционисања постојећег модела, његове предности и ограничења, као и на могућности за оптимизацију и побољшање вредносне понуде за кориснике и пословне партнере.

Reference

[1] M. Sorrentino and M. Smarra, “The Term ‘Business Model’ in Financial Reporting: Does It Need a Proper Definition?,” Open J. Account., vol. 4, no. 2, pp. 11–22, Apr. 2015.
[2] C. W. J. Lindström, B. Maleki Vishkaei, and P. De Giovanni, “Subscription-based business models in the context of tech firms: theory and applications,” Int. J. Ind. Eng. Oper. Manag., vol. 6, no. 3, pp. 256–274, Aug. 2023.
[3] L. Michel, “Why Pay-as-You-Go Models Are Reshaping Business Revenue Streams,” Dutable. Accessed: Nov. 06, 2025. [Online]. Available: https://dutable.com/why-pay-as-you-go-models-are-reshaping-business-revenue-streams/
[4] D. Zatta and M. Kraus, Eds., Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits. London New York, NY: Routledge, 2025.
[5] J. Solichin, M. Hamsal, A. Furinto, and R. Kartono, “A Literature Review on Affiliate Marketing in E- commerce,” 2022.

[1] [1] M. Sorrentino and M. Smarra, “The Term ‘Business Model’ in Financial Reporting: Does It Need a Proper Definition?,” Open J. Account., vol. 4, no. 2, pp. 11–22, Apr. 2015.

[2] [2] C. W. J. Lindström, B. Maleki Vishkaei, and P. De Giovanni, “Subscription-based business models in the context of tech firms: theory and applications,” Int. J. Ind. Eng. Oper. Manag., vol. 6, no. 3, pp. 256–274, Aug. 2023.

[3] [3] L. Michel, “Why Pay-as-You-Go Models Are Reshaping Business Revenue Streams,” Dutable. Accessed: Nov. 06, 2025. [Online]. Available: https://dutable.com/why-pay-as-you-go-models-are-reshaping-business-revenue-streams/

[4] [4] D. Zatta and M. Kraus, Eds., Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits. London New York, NY: Routledge, 2025.

[5] [5] J. Solichin, M. Hamsal, A. Furinto, and R. Kartono, “A Literature Review on Affiliate Marketing in E- commerce,” 2022.