Hybrid Digital Business Model: The Case of the “Eden Books” Platform

Renata Ivić

doi:10.24867/34GI20Ivic

Industrial Engineering and Management

Vol. 41 No. 03 (2026): Proceedings of the Faculty of Technical Sciences

Hybrid Digital Business Model: The Case of the “Eden Books” Platform

Renata Ivić

34GI20Ivic.pdf (Serbian)

DOI:: https://doi.org/10.24867/34GI20Ivic
Submitted: March 16, 2026
Published: 2026-03-16

Abstract

The subject of this research is the analysis and improvement of a hybrid digital business model that combines a subscription-based and a “pay-as-you-go” approach, using the “Eden Books” platform as a case study. The research focuses on the functioning of the existing model, its advantages and limitations, as well as on opportunities for optimization and enhancement of the value proposition for users and business partners

References

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[2] C. W. J. Lindström, B. Maleki Vishkaei, and P. De Giovanni, “Subscription-based business models in the context of tech firms: theory and applications,” Int. J. Ind. Eng. Oper. Manag., vol. 6, no. 3, pp. 256–274, Aug. 2023.
[3] L. Michel, “Why Pay-as-You-Go Models Are Reshaping Business Revenue Streams,” Dutable. Accessed: Nov. 06, 2025. [Online]. Available: https://dutable.com/why-pay-as-you-go-models-are-reshaping-business-revenue-streams/
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[1] [1] M. Sorrentino and M. Smarra, “The Term ‘Business Model’ in Financial Reporting: Does It Need a Proper Definition?,” Open J. Account., vol. 4, no. 2, pp. 11–22, Apr. 2015.

[2] [2] C. W. J. Lindström, B. Maleki Vishkaei, and P. De Giovanni, “Subscription-based business models in the context of tech firms: theory and applications,” Int. J. Ind. Eng. Oper. Manag., vol. 6, no. 3, pp. 256–274, Aug. 2023.

[3] [3] L. Michel, “Why Pay-as-You-Go Models Are Reshaping Business Revenue Streams,” Dutable. Accessed: Nov. 06, 2025. [Online]. Available: https://dutable.com/why-pay-as-you-go-models-are-reshaping-business-revenue-streams/

[4] [4] D. Zatta and M. Kraus, Eds., Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits. London New York, NY: Routledge, 2025.

[5] [5] J. Solichin, M. Hamsal, A. Furinto, and R. Kartono, “A Literature Review on Affiliate Marketing in E- commerce,” 2022.