Психолошки принципи у дизајну корисничког искуства и њихова примена у развоју мобилне апликације

Стефан  Новаковић

doi:10.24867/34EF06Novakovic

Grafičko inženjerstvo i dizajn

God. 41 Br. 04 (2026): Зборник радова Факултета техничких наука

Психолошки принципи у дизајну корисничког искуства и њихова примена у развоју мобилне апликације

Стефан Новаковић

34EF06Novakovic.pdf

DOI:: https://doi.org/10.24867/34EF06Novakovic
Predato: March 26, 2026
Objavljeno: 2026-04-21

Apstrakt

Рад истражује примену психолошких принципа у дизајну корисничког искуства и њихов утицај на перцепцију и понашање корисника. Кроз анкету и А/Б тестирање прототипа мобилне апликације испитује се улога персонализације и гејмификације у повећању мотивације и ангажовања.

Reference

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[7] F. Liu, “How to use the Zeigarnik Effect in UX,” Nielsen Norman Group, 2024. [Online]. Available: https://www.nngroup.com/videos/zeigarnik-effect/. [Accessed: Oct. 31, 2025].
[8] A. Kendrick, “The scarcity principle in UX: Don’t miss out!,” Nielsen Norman Group, 2021. [Online]. Available: https://www.nngroup.com/videos/scarcity-principle-ux/. [Accessed: Oct. 31, 2025].
[9] J. Sutton, “What is the peak–end rule? How to use it smartly,” PositivePsychology.com, 2019. [Online]. Available: https://positivepsychology.com/what-is-peak-end-theory/. [Accessed: Nov. 2, 2025].

[1] [1] A. Stadler, “How psychology can be used to influence user behaviour in UI and UX design,” Theseus, 2022. [Online]. Available: https://www.theseus.fi/bitstream/handle/10024/751168/Stadler_Alena.pdf. [Accessed: Oct. 21, 2025].

[2] [2] M. Soegaard, “Hick’s Law: Making the choice easier for users,” Interaction Design Foundation, 2020. [Online]. Available: https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users. [Accessed: Oct. 28, 2025].

[3] [3] R. Greenan, “What is Miller’s Law in UX Design? A complete guide,” CareerFoundry, 2023. [Online]. Available: https://www.careerfoundry.com/en/blog/ux-design/what-is-millers-law/. [Accessed: Oct. 28, 2025].

[4] [4] S. Lau, “Fitts’ Law,” The Decision Lab. [Online]. Available: https://thedecisionlab.com/reference-guide/design/fitts-law. [Accessed: Oct. 29, 2025].

[5] [5] “Why Life Can’t Be Simpler,” FS.blog. [Online]. Available: https://fs.blog/why-life-cant-be-simpler/. [Accessed: Oct. 30, 2025].

[6] [6] J. Cardello, “Social proof in the user experience,” Nielsen Norman Group, 2014. [Online]. Available: https://www.nngroup.com/articles/social-proof-ux/. [Accessed: Oct. 30, 2025].

[7] [7] F. Liu, “How to use the Zeigarnik Effect in UX,” Nielsen Norman Group, 2024. [Online]. Available: https://www.nngroup.com/videos/zeigarnik-effect/. [Accessed: Oct. 31, 2025].

[8] [8] A. Kendrick, “The scarcity principle in UX: Don’t miss out!,” Nielsen Norman Group, 2021. [Online]. Available: https://www.nngroup.com/videos/scarcity-principle-ux/. [Accessed: Oct. 31, 2025].

[9] [9] J. Sutton, “What is the peak–end rule? How to use it smartly,” PositivePsychology.com, 2019. [Online]. Available: https://positivepsychology.com/what-is-peak-end-theory/. [Accessed: Nov. 2, 2025].