ANALIZA INTERNOG PROJEKTA PODSTICANJA KREATIVNOSTI ZAPOSLENIH U ORGANIZACIJI

Snežana Petijević

doi:10.24867/33GI14Petijevic

Industrijsko inženjerstvo i inženjerski menadžment

God. 41 Br. 01 (2026): Зборник радова Факултета техничких наука

ANALIZA INTERNOG PROJEKTA PODSTICANJA KREATIVNOSTI ZAPOSLENIH U ORGANIZACIJI

Snežana Petijević

33GI14Petijevic.pdf

DOI:: https://doi.org/10.24867/33GI14Petijevic
Predato: August 21, 2026
Objavljeno: 2026-08-23

Apstrakt

Cilj ovog rada je da prikaže kako organizacije mogu podsticati kreativnost i inovativnost zaposlenih kroz konkretne projekte. Kroz analizu projekta “Lansiraj ideju” sprovedenog u kompaniji MK Group, rad prikazuje kako teorijski modeli kreativnosti i inovativnosti nalaze svoju primenu u praksi.

Reference

[1] Amabile, T. (1996). Creativity in Context. Boulder, CO: Westview Press.
[2] Robinson, K. (2011). Out of Our Minds: Learning to be Creative. Capstone.
[3] Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal.
[4] Csikszentmihalyi, M. (1999). Implications of a Systems Perspective for the Study of Creativity. In Handbook of Creativity.
[5] Imaj, M. (20028) Kaizen Ključ Japanskog poslovnog uspeha, Mono i Manjana

[1] [1] Amabile, T. (1996). Creativity in Context. Boulder, CO: Westview Press.

[2] [2] Robinson, K. (2011). Out of Our Minds: Learning to be Creative. Capstone.

[3] [3] Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal.

[4] [4] Csikszentmihalyi, M. (1999). Implications of a Systems Perspective for the Study of Creativity. In Handbook of Creativity.

[5] [5] Imaj, M. (20028) Kaizen Ključ Japanskog poslovnog uspeha, Mono i Manjana