ANALIZA INTERNOG PROJEKTA PODSTICANJA KREATIVNOSTI ZAPOSLENIH U ORGANIZACIJI

Snežana Petijević

doi:10.24867/33GI14Petijevic

Industrial Engineering and Management

Vol. 41 No. 01 (2026): Proceedings of the Faculty of Technical Sciences

ANALYSIS OF AN INTERNAL PROJECT TO ENCOURAGE CREATIVITY AMONG EMPLOYEES IN THE ORGANIZATION

Snežana Petijević

33GI14Petijevic.pdf (Serbian)

DOI:: https://doi.org/10.24867/33GI14Petijevic
Submitted: August 21, 2026
Published: 2026-08-23

Abstract

The aim of this paper is to show how organizations can encourage employee creativity and innovativeness through concrete projects. By analysing the “Launch the Idea” initiative conducted in MK Group, the paper demonstrates how theoretical models of creativity and innovation are applied in practice.

References

[1] Amabile, T. (1996). Creativity in Context. Boulder, CO: Westview Press.
[2] Robinson, K. (2011). Out of Our Minds: Learning to be Creative. Capstone.
[3] Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal.
[4] Csikszentmihalyi, M. (1999). Implications of a Systems Perspective for the Study of Creativity. In Handbook of Creativity.
[5] Imaj, M. (20028) Kaizen Ključ Japanskog poslovnog uspeha, Mono i Manjana

[1] [1] Amabile, T. (1996). Creativity in Context. Boulder, CO: Westview Press.

[2] [2] Robinson, K. (2011). Out of Our Minds: Learning to be Creative. Capstone.

[3] [3] Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal.

[4] [4] Csikszentmihalyi, M. (1999). Implications of a Systems Perspective for the Study of Creativity. In Handbook of Creativity.

[5] [5] Imaj, M. (20028) Kaizen Ključ Japanskog poslovnog uspeha, Mono i Manjana