Proceeding of the Faculty of technical Sciences, Novi Sad

Industrial Engineering and Management

Vol. 35 No. 08 (2020): Proceedings of the Faculty of Technical Sciences

COMPARATIVE ANALYSIS OF CUSTOMER MANAGEMENT PROCESS IN AN ORGANIZATION

  • Srđan Grbić
DOI:
https://doi.org/10.24867/08GI01Grbic
Submitted
July 28, 2020
Published
2020-07-28

Abstract

The purpose of this master thesis is to present the theoretical basis of customer relationship manage­ment (CRM) concept, as well as to perform a comparative analysis related to certain elements of CRM concept in two organizations, based on the obtained research results.

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