NEW TECHONOLOGIES AND MARKETING
DOI:
https://doi.org/10.24867/09GI01HakerKeywords:
Information Technnology, marketing, internet, digital marketingAbstract
The subject of this paper is the analysis of the application and connection of new technologies and marketing. Electronic marketing (e-marketing) is any online or electronically based activity that enables manufacturers of goods and services to meet the needs and desires of their customers in a fast and efficient manner. Instead of email marketing, the term digital marketing is increasingly used. The paper defines a new concept of marketing application, namely Internet or electronic marketing, which is increasingly used in practice. We will try to describe using of digital marketing on example of Hotel Turist.
References
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[13] Handbook, on E-marketing for tourism destinations, dostupno na https://www.unwto.org/publication/handbook-e-marketing-tourism-destinations-fully-revised-and-extended-version-30
[2] Reedy, J., Schullo, S. Zimmerman, K., Electronic Marketing - Integrating Electronic Resources into the Marketing Process, The Dryden Press, Harcourt College Publishers, Orlando, 2000.
[3] Mitić, B., Marketing u elektronskom poslovanju, Banja Luka, 2015.
[4] Strauss, J., Frost, R., E-Marketing 5th Edition, Prentice Hall, New Jersey, 2009.
[5] Slavković, M., E preduzetništvo, Preduzetnik, 2005.
[6] Chaffey, D., Internet Marketing: Strategy, Implementation and Practice (3rd Edition), Prentice Hall, New Jersey, 2006.
[7] Radenković, B. i saradnici, Elektronsko poslovanje, FON, Beograd, 2015.
[8] Andrlić, B., Primjena e-marketinga u turizmu. Poslovna izvrsnost, 1(2)
[9] Lončarić, D., Radetić, N., The Implementation of E-marketing in the Hotel Industry: The Case of Istria County, Zbornik Veleučilišta u Rijeci, 3(1), 2015.
[10] El-Gohary, H., Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations. Tourism management, 33(5), 2012.
[11] http://www.hotel-turist.net/new/
[12] Lalić, D., Socijalne mreže u funkciji unapređenja internih odnosa sa javnošću, Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Novi Sad, 2010.
[13] Handbook, on E-marketing for tourism destinations, dostupno na https://www.unwto.org/publication/handbook-e-marketing-tourism-destinations-fully-revised-and-extended-version-30
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Published
2020-10-03
Issue
Section
Industrial Engineering and Management
