THE INFLUENCE OF DESIGN IN DIGITAL MARKETING ON THE EXAMPLE OF PROFILES FOR THE GRID DEPARTMENT

Abstract

Digital marketing is very important for every brand. The importance of design and digital marketing when appearing on social media is presented in the paper. This paper presents the strategy of appearance on social media for the profile of Department of Graphic Engineering and Design, which is determined on the basis of the theoretical foundations listed in the theoretical part of the paper, as well as a series of researches in the practical part of the paper. The strategy of appearing on social media was performed for the two leading social medias, Facebook and Instagram.