DEVELOPMENT OF DIGITAL MARKETING STRATEGY
DOI:
https://doi.org/10.24867/10GI01PreradovicKeywords:
Strategy, Digital Marketing, Marketing PlanAbstract
The research aim in this paper is the creation and implementation of a digital marketing strategy. This paper includes a description of the strategy creation process and the phase from company analysis to performance evaluation. All digital marketing channels are descriped, as well as the ways in which particular company Elektron Group will use them. Digital marketing tactics and methods are used to implement the strategy and meet the goals.
References
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[9] Chaffey, D. (2020, Maj 27). Introducing RACE: a practical framework to improve your digital marketing. Preuzeto Jun 22, 2020 sa Smart Insights: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/?utm_source=digital-planning-template&utm_medium=pdf&utm_campaign=plan201
[2] Sikavica, P., Pološkić, N. V., & Bahtijarević-Šiber, F. (2008). Temelji menadžmenta. Zagreb: Školska knjiga.
[3] Kotler, P. (2016). Marketing Menagement. Pearson Education.
[4] Nikolić, S. (2020). Strateški marketing menadžment.
[5] Chaffey, D., & Bosomworth, D. (2015). Digital Marketing Strategy planning Template; Your companion to creating or updating your online marketing strategy. Smart Insights.
[6] Kotler, P., & Keller, K. (2016). Marketing Menagement. Pearson.
[7] Statista. (2020, Jun 22). Global retail e-commerce sales 2014-2023. Preuzeto Jun 22, 2020 sa Statista: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
[8] Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence. New York: Routledge.
[9] Chaffey, D. (2020, Maj 27). Introducing RACE: a practical framework to improve your digital marketing. Preuzeto Jun 22, 2020 sa Smart Insights: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/?utm_source=digital-planning-template&utm_medium=pdf&utm_campaign=plan201
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Published
2020-12-05
Issue
Section
Industrial Engineering and Management
