IMPROVING THE ONLINE VISIBILITY OF THE BRAND „RECHOCOLIZE“
DOI:
https://doi.org/10.24867/10GI09SuroviKeywords:
Digital marketing, Brand, Analitycs, PositioningAbstract
Since there is a large number of consumers on the Internet, traditional marketing slowly but inevitably gets overrun by digital marketing. Companies have used that all-presence on the Internet to raise awareness of their brands. In order to properly communicate brand values online, it's necessary to follow social media trends and act by them. The research subject in this thesis will be the online performance and visibility of the brand "Rechocolize". The online visibility of this brand, as well as the use of digital channels, will be analyzed.
References
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[2]Nikolić, S., Stanković, J., & Dejanović, A. (2015). Brend menadžment. Novi Sad: FTN Izdavaštvo.
[3] Kotler, P., & Ferč, A. (2007). B2B Brend Menadžment. Beograd: Data Status.
[4] Keller, K. L. (2003). Strategic Brand Management. New Jersey: Prentice Hall.
[5] Ries, A., & Trout, J. (1986). Positioning - The Battle for Your Mind. New York: McGraw Hill.
[6] Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence, fifth edition. New York: Routledge.
[7] Dodson, I. (2016). The art of digital marketing. New Jersey: Wiley.
[8] Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing, sixth edition. Edinburgh Gate: Pearson.
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Published
2020-12-07
Issue
Section
Industrial Engineering and Management
