ARCHITECTURAL AND URBAN STRATEGY OF SJENICA MUCIPILITY, PROMOTING IDENTITY IN ORDER TO INCREASE THE TOURIST POTENTIALS VALUE

Abstract

Serbia is a country that has a good and diverse basis for the development of tourism. It has great natural attractions, suggesting that many forms of tourism can be developed in Serbia, especially considering the spatial diversity of natural potentials. The characteristics of the area, especially the geographical distribution,hydrography, plant and animal world, climate and other natural features in Serbia, can represent a good basis for the development of the tourist economy, that is, for inclusion of Serbia into the most important international tourist flows and directions. Mountain relief is a significant potential that Serbia has at its disposal, and has a special importance in the structure of economic activities. Serbia is again becoming the primary tourist destination. According to the World Tourism Organization(WTO) statistics, Serbia was the only country in Europe that recorded an increase in foreign visits 4% over the first five months of 2009.