ONLINE COMMUNICATIONS MANAGEMENT IN EVENT MARKETING
DOI:
https://doi.org/10.24867/11GI03MitrovicKeywords:
Communications management, event marketing, communication strategy, digital marketingAbstract
Online communications management in event marketing, through creation of communication strategy based on the basic phases of event realization. The aim of the research is to present an analysis of the communication process in the key phases of message placement to the targeted group, how digital marketing tools affect communication process with the targeted group and how digital marketing tools affect the process of organizing events and managing communication within the event.
References
[1] P. Kotler, Marketing Management Analysis, Planing and Control, New Yearsy, 1967.
[2] A. M. Association, Dictionary of marketing terms, Chicago, 1995.
[3] P. d. Pelsmacker, Marketing communications: A European perspective, 2013, pp. 164-166.
[4] S. Nikolić, Marketing događaja, Novi Sad: Fakultet tehničkih nauka, 2020.
[5] D. Getz, Event Studies: Theory, Research and Policy for Planned Events (Events Management), London and New York: Routlegde, 2012.
[6] F. Neus, Event Marketing in the Context of Higher Education Marketing and Digital Environments, SpringerGabler, 2019.
[7] V. D. Wagen and R. B. Carlos, Event Management - Upravljanje događajima, Zagreb: Mate d.o.o., 2008.
[8] B. J. Pine II and J. H. Gilmore, The Experience Economy: Work is Theatre & Every Business a Stage, Boston: Harvard Business School Press Boston, Massachusetts, 1999.
[9] S. Nešković, “Poslovne komunikacije,” Novi Sad, 2015.
[10] U. Bijelić, “Značaj internet marketinga za poslovni uspeh preduzeća,” Beograd, 2016.
[11] J. Gajić and R. Živković, “Integrisane Marketing Komunikacije, Naučni skup sa međunarodnim učešćem,” Beograd, 2009.
[12] D. Jobber and J. Fahy, Osnovi marketinga, 2006.
[13] G. Jovanović-Đurović, “Digitalni marketing,” 2018.. [Online]. Available: https://www.marit.rs/digitalni-marketing/.
[14] A. Tanasković, “Kako se besplatno edukovati u oblasti digitalnog marketinga,” 2019. [Online]. Available: https://www.digitalnimarketing.in.rs/kako-se-besplatno-edukovati-u-oblasti-digitalnog-marketinga/.
[15] G. Bowdin, Events Management, Australija: John Wiley and Sons, 2004.
[16] T. Pivac and I. Stamenković, “Menadžment događaja,” Novi Sad, 2011.
[17] J. R. Silvers, “The Phases of Event Management,” Albuquerque, 2013.
[18] A. Targosz, “How to start measuring event success?,” 22 januar 2019. [Online]. Available: https://eventory.cc/blog/how-to-start-measuring-event-success/.
[2] A. M. Association, Dictionary of marketing terms, Chicago, 1995.
[3] P. d. Pelsmacker, Marketing communications: A European perspective, 2013, pp. 164-166.
[4] S. Nikolić, Marketing događaja, Novi Sad: Fakultet tehničkih nauka, 2020.
[5] D. Getz, Event Studies: Theory, Research and Policy for Planned Events (Events Management), London and New York: Routlegde, 2012.
[6] F. Neus, Event Marketing in the Context of Higher Education Marketing and Digital Environments, SpringerGabler, 2019.
[7] V. D. Wagen and R. B. Carlos, Event Management - Upravljanje događajima, Zagreb: Mate d.o.o., 2008.
[8] B. J. Pine II and J. H. Gilmore, The Experience Economy: Work is Theatre & Every Business a Stage, Boston: Harvard Business School Press Boston, Massachusetts, 1999.
[9] S. Nešković, “Poslovne komunikacije,” Novi Sad, 2015.
[10] U. Bijelić, “Značaj internet marketinga za poslovni uspeh preduzeća,” Beograd, 2016.
[11] J. Gajić and R. Živković, “Integrisane Marketing Komunikacije, Naučni skup sa međunarodnim učešćem,” Beograd, 2009.
[12] D. Jobber and J. Fahy, Osnovi marketinga, 2006.
[13] G. Jovanović-Đurović, “Digitalni marketing,” 2018.. [Online]. Available: https://www.marit.rs/digitalni-marketing/.
[14] A. Tanasković, “Kako se besplatno edukovati u oblasti digitalnog marketinga,” 2019. [Online]. Available: https://www.digitalnimarketing.in.rs/kako-se-besplatno-edukovati-u-oblasti-digitalnog-marketinga/.
[15] G. Bowdin, Events Management, Australija: John Wiley and Sons, 2004.
[16] T. Pivac and I. Stamenković, “Menadžment događaja,” Novi Sad, 2011.
[17] J. R. Silvers, “The Phases of Event Management,” Albuquerque, 2013.
[18] A. Targosz, “How to start measuring event success?,” 22 januar 2019. [Online]. Available: https://eventory.cc/blog/how-to-start-measuring-event-success/.
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Published
2021-01-30
Issue
Section
Industrial Engineering and Management
