ANALIZA POTROŠAČA U PROCESU STRATEŠKOG PLANIRANJA
DOI:
https://doi.org/10.24867/16GI17JovicicKeywords:
Strateški menadžment, formulacija strategije, strateško planiranje, konkurentska prednost, analiza tržišta, zadovoljstvo potrošačaAbstract
In today's business world, the pace of change is accelerating, and strategic management is a continuous process of constant adaptation of companies to the constant changes that occur in the environment. Also, a key element of the business strategy is customer satisfaction, and the company's mission is related to understanding the needs, desires, habits, and capabilities of consumers. In this paper, the analysis of consumers is applied to the practical example of the company Dijamant AD, which was conducted using a questionnaire.
References
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[2] Ansoff H. I., 1987. Corporate Strategy. Penguin Books, London.
[3] Anđelić, G. B., 2010. Strategijski menadžment. Novi Sad: FTN Izdavaštvo.
[4] Samuel C. Certo, J. Pauel Peter., 1991. Strategic Management: Concepts and Applicatiopns. McGraw-Hill
[5] Jovanović, P., 1999. Strateški menadžment. Grafoslog, Beograd.
[6] T. L. Wheelen; J. D. Hunger., 2000. Strategic Management and Business Policy. Upper Saddle River, New Jersey: Prentice Hall.
[7] David, Fred R., 2011. Strategic Management Concepts and Cases. THIRTEENTH. eds. Francis Marion University and South Carolina Florence. Prentice Hall.
[8] Todorović, J., 2003. “Strategijski i Operativni Menadžment.”
[9] Ivanchevich J.M., Lorenzi P., Skinner S.J., with Crosby P.B., 1994. Menagement: Quality and Competitiveness. Irwin
[10] Sproles, G. B.; Kendall, E. L., 1986. A methodology for profiling consumers' decision-marking styles. Journal of Consumer Affairs, Vol., 20 No. 2, pp 267 -279
[11] Anđelković, Danijela; Milan Vujić; Ana Liberakos; Danijela Zubac. 2018. The Impact of Relationship Marketing with Customers on the Financial Performance of the Sunflower Oil Manufacturers in Serbia. Ekonomika poljoprivrede 65(1): 93–109.
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Published
2022-03-03
Issue
Section
Industrial Engineering and Management
