Novi Sad’s shoreline is one of the most important places in the city for all its citizens and one of the most attractive parts for both tourism as well as for all the activities in the natural environment. The goal of this paper is to point out the value and the potential of Ribarac, one of the last remaining natural resorts on the shores of Novi Sad, and try to give the solution to number of problems in this part of the city. Ribarac is meant to be one of the main recreational areas in the city and recognized as such in all of the city codes. This paper will also try to analyze all of the factors that affect the urban developement of the city and add value to the quality of life in the city of Novi Sad through development of Ribarac and it’s preservation.