COMMUNICATION ACTIVITIES OF SUSTAINABLE TOURISM DEVELOPEMENT

Abstract

The paper investigates the potential of sustainable tourism and glamping in Serbia and gives a proposal for communication activities for the promotion of tourist destinations. In this paper are shown Bubble hotels, that are currently in the making in Zimonjić. The potential of glamping tourism in Serbia was investigated by determining the information and interest of people for this type of tourism. The sample consisted of 70 respondents from the municipalities of Kanjiža. After the research, the communication plan of the Bubble Hotel is proposed. In accordance with the obtained results, it is concluded that the concept of the hotel itself is interesting to the respondents and that it is necessary to make efforts to promote it in order to attract as many tourists as possible.