THE ROLE OF THE MEDIA IN PUBLIC RELATIONS
DOI:
https://doi.org/10.24867/18GI08MiskovicKeywords:
mass media, public relations, COVID-19, youthAbstract
The paper discusses the role of the media in public relations, on the example of media advocacy in promoting the need for vaccination against the COVID-19 virus. Examples of promotional campaigns aimed at vaccinating young people against the COVID-19 virus are given, during which the best tactics in relations with the media were used. The results of the research indicated that there was a certain distrust in the media information about the development of corona disease, and especially in the reports on the need for vaccination against this disease.
References
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[2] https://www.prsa.org/prssa/about-prssa/learn-about-pr (pristupljeno novembra 2021).
[3] S. Blek, „Odnosi s javnošću”. Beograd, Clio, 2003.
[4] D. Verčič, F. Zavrl, P. Rijavec, G. Ognjanov, A. Brbaklić, „Odnosi s medijima”. Beograd, Medija centar i Pristop, 2004.
[5] I. Šidanin, B. R. Njegovan, B. Sokolović, "Students’ Views on Vaccination against COVID-19 Virus and Trust in Media Information about the Vaccine: The Case of Serbia", Vaccines, 9, 1430, 2021.
[6] https://www.exitfondacija.org/oznaka/ujedinjeni-festivali-srbije/ (pristupljeno decembra 2021).
[7] http://www.bgcentar.org.rs/kampanja-natebije-za-izgradnju-poverenja-mladih-u-vakcinaciju/ (pristupljeno decembra 2021).
[8] http://novisadtezove.rs/news.html (pristupljeno decembra 2021).
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Published
2022-08-07
Issue
Section
Industrial Engineering and Management
