CORPORATIVE SOCIAL RESPONSIBILITY OF COMPANIES IN SERBIA

Authors

  • Marina Novaković Autor
  • Ljubica Duđak Autor

DOI:

https://doi.org/10.24867/16GI11Novakovic

Keywords:

corporate social responsibility, strategy, management

Abstract

The paper discusses the importance of corpo­rate social responsibility for the organization itself and its positioning in the market, as well as for the local community in which the company operates, employees of the company, the market and the environment and its protection. To more successfully use the many benefits of nurturing socially responsible behavior, a company must affirm its ideas and feelings of concern for the problems of others and promote all activities to address them.

References

[1] 1.Carroll, A three-dimensional conceptual model of corporate performance. Academy of menagement, Business horizons,1979., str. 39-48
[2] 2.Duđak Lj., Korporativna društvena odgovornost (skripta), FTN, Novi Sad, 2020.
[3] 3.Đurić, M. & Filipović, J., Model društvene odgovornosti preduzeća, Kragujevac, 2007.
[4] 4.Duđak Lj., Razvoj karijere (skripta), FTN, Novi Sad, 2006.
[5] 5.Ćeka M., Uloga korporativne društvene odgovornosti u savremenom poslovanju u Srbiji, Beograd, 2011.
[6] 6.Ivanović-Đukić, Promovisanje društveno odgovornog poslovanja preduzeća u Srbiji, Sociologija, 2011.

Published

2022-03-02

Issue

Section

Industrial Engineering and Management