RECONSTRUCTION AND REVITALIZATION OF STUDIO M: EMBODIMENT OF IDEOLOGY

Abstract

The main topic of the paper is the reconstruc­tion and revitalization of the Studio M - cultural heritage of Novi Sad, which has been forgotten and is threatened with disappearance from the city map. The methodology of the paper consists of generating a basic thesis - a thesis on the process of Translation of an idea, which arises from the previous analysis of the concept of ideology, as a subtopic of the paper. And then illustrations of the thesis through the example of Studio M before and after the intervention, through the prism of ideology. In research, ideology is viewed as a system of intentions whose expan­sion creates architecture. In addition to the program and formal elaboration of this project, abstract program segments are being developed: the functions that are not purely utilitarian but refer to the imprinting of new meanings in the body and spirit of the building.