APPLICATION OF EMBOK MODEL WHEN ORGANIZING A SPORT EVENT- BASKET TOURNAMENT WITH A FOCUS ON MARKETING
DOI:
https://doi.org/10.24867/18GI14CehKeywords:
Sport events, EMBOK model, basket, marketing, promotionAbstract
The paper analyzes the management and marketing of sports events, also emphasizes the EMBOK model and the possibility of its application through the organization of sports events (basket tournaments) as well as research work aimed at determining the attitude of research participants towards media promotion of sports and sports events. The paper gives suggestions and guidelines on how to improve the promotion of basket.
References
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[2] Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris and Ian McDonnell (2006). Event management Second edition, Elsevier Ltd.
[3] Getz, D. (1991). Festivals, Special Events and Tourism. New York, Van Nostrand Reinhold.
[4] Grbić M. (2021) ,,Uloga i važnost menadžmenta s naglaskom na backstage menadžment”,
[5] Grubor A. (2013). ,,Marketing događaja” br. 30. Strana 39-43, Novi, Sad Univerzitet u Novom Sadu, ekonomski fakultet u Subotici
[6] Orban K., (2017). ,,Organizacija posebnih događaja”, Pula Sveučilište Jurja Dobrile
[7] Šurbatović J. (2014). ,,Menadžment u sportu”, Beograd: JP Zavod za udžbenike i Visoka sportska i zdravstvena škola
[8] Smith A.C.T. (2008), ,,Introduction to Sport Marketing”. Oxford:Butterworth-Heinemann
[9] Wagen Van Der, Carlos, B.R. (2008) ,,Event Management – Upravljanje događanjima,” Za turistička,kulturna, poslovna i sportska događanja, 1. izdanje Zagreb: MATE d.o.o
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Published
2022-08-08
Issue
Section
Industrial Engineering and Management
