Industrial Engineering and Management
Vol. 37 No. 08 (2022): Proceedings of Faculty of Technical Sciences
APPLICATION OF EMBOK MODEL WHEN ORGANIZING A SPORT EVENT- BASKET TOURNAMENT WITH A FOCUS ON MARKETING
Abstract
The paper analyzes the management and marketing of sports events, also emphasizes the EMBOK model and the possibility of its application through the organization of sports events (basket tournaments) as well as research work aimed at determining the attitude of research participants towards media promotion of sports and sports events. The paper gives suggestions and guidelines on how to improve the promotion of basket.
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