Industrial Engineering and Management
Vol. 37 No. 12 (2022): Proceedings of Faculty of Technical Sciences
THE IMPORTANCE OF INNOVATIVE AND CREATIVE PROCESSES IN THE "SEPHORA" COMPANY
Abstract
The subject of this paper is the importance of innovative and creative processes, which is described through a concrete example of Sephora. Creativity and innovation are key processes that can ensure successful business for companies today. An analysis of the Sephora company and its innovative and creative processes was carried out through a case study.
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