THE IMPORTANCE OF INNOVATIVE AND CREATIVE PROCESSES IN THE "SEPHORA" COMPANY
DOI:
https://doi.org/10.24867/20GI03HancovskiKeywords:
Inovativni i kreativni procesi, SephoraAbstract
The subject of this paper is the importance of innovative and creative processes, which is described through a concrete example of Sephora. Creativity and innovation are key processes that can ensure successful business for companies today. An analysis of the Sephora company and its innovative and creative processes was carried out through a case study.
References
[1] http://www.ekof.bg.ac.rs/wp-content/uploads/2014/05/Kreativnost-i-inovativnost.pdfсептембар 2020. Maj 2022.
[2] https://www.indeed.com/career-advice/career-development/importance-of-creativity-in-business Maj 2022.
[3]https://repozitorij.efos.hr/islandora/object/efos%3A4156/datastream/PDF/view Jun 2022.
[4] https://innolytics.net/what-is-innovation/ Jun 2022.
[5] https://www.sephora.com/beauty/about-us Jul 2022.
[6] https://digital.hbs.edu/platform-digit/submission/sephora-blurring-the-line-between-digital-and-physical/ Jul 2022.
[7]https://www.retaildive.com/ex/mobilecommercedaily/sephora-exec-beacons-need-more-time-to-evolve Jul 2022.
[2] https://www.indeed.com/career-advice/career-development/importance-of-creativity-in-business Maj 2022.
[3]https://repozitorij.efos.hr/islandora/object/efos%3A4156/datastream/PDF/view Jun 2022.
[4] https://innolytics.net/what-is-innovation/ Jun 2022.
[5] https://www.sephora.com/beauty/about-us Jul 2022.
[6] https://digital.hbs.edu/platform-digit/submission/sephora-blurring-the-line-between-digital-and-physical/ Jul 2022.
[7]https://www.retaildive.com/ex/mobilecommercedaily/sephora-exec-beacons-need-more-time-to-evolve Jul 2022.
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Published
2022-12-05
Issue
Section
Industrial Engineering and Management
