ANALYSIS OF VIEWER MOTIVATION AND COMMUNICATION ON SOCIAL MEDIA ON THE EXAMPLE OF ESPORT
DOI:
https://doi.org/10.24867/19GI02StankovicKeywords:
viewer motivation, social media communication, live streaming viewers, eSportsAbstract
The goal of the master’s thesis and the conducted research is to gain new insights into the motivators that drive the audience to watch eSport, the channels through which the audience follows eSport, as well as communication via social networks that the audience is achieving with other members of the eSport ecosystem.
References
[1] Newzoo. (2017). 2017 Global eSport Market Report. Preuzeto sa: http://resources.newzoo.com/hubfs/Reports/Newzoo_Free_2017_Global_Esports_Market_Report.pdf.
[2] Funk, D.C. (2017). Introducing a sport experience design (SX) framework for sport consumer behaviour research. Sport Management Review, 20(2),145–158.
[3] Rogers, R. (2019). Understanding Esports: An Introduction to the Global Phenomenon. Maryland, United States: Rowman & Littlefield Publishing Group.
[4] Li, R. (2016). Good luck have fun: The rise of eSports. New York: Skyhorse Publishing.
[5] Statista. (2021). eSports market revenue worldwide from 2019 to 2024. Preuzeto sa: https://www.statista.com/-statistics/490522/global-esports-market-revenue/#:~:text=-In%202021%2C%20the%20global%20eSports,billion%20U.S.%20dollars%20in%202024.
[6] Suits, B. (2007). The elements of sport, u W.Morgan (Ed.), Ethics in sport (pp. 9–19) Champaign, IL: HumanKinetics.
[7] Lagaert, S., i Roose,H. (2016). Exploring the adequacy and validity of ‘sport’: Reflections on a contested and open concept. International Review for the Sociology of Sport, 51(4), 485–498.
[8] Hemphill, D. (2005). Cybersport. Journal of the Philosophy of Sport 32 (2): 195–207.
[9] Woods, B. (2018). Los videojuegos. ¿un nuevo deporte?. Harvard Deusto Business Review, 280, 62-72.
[10] Jin, D. Y. & Chee, F. (2009).The politics of online gaming. In Larissa Hjorth and Dean Chan (Eds.), Gaming Cultures and Place in Asia-Pacific.
[11] Prensky, M. (2002). The motivation of gameplay: The real twenty-first century learning revolution. On the Horizon, 10, 5-11.
[2] Funk, D.C. (2017). Introducing a sport experience design (SX) framework for sport consumer behaviour research. Sport Management Review, 20(2),145–158.
[3] Rogers, R. (2019). Understanding Esports: An Introduction to the Global Phenomenon. Maryland, United States: Rowman & Littlefield Publishing Group.
[4] Li, R. (2016). Good luck have fun: The rise of eSports. New York: Skyhorse Publishing.
[5] Statista. (2021). eSports market revenue worldwide from 2019 to 2024. Preuzeto sa: https://www.statista.com/-statistics/490522/global-esports-market-revenue/#:~:text=-In%202021%2C%20the%20global%20eSports,billion%20U.S.%20dollars%20in%202024.
[6] Suits, B. (2007). The elements of sport, u W.Morgan (Ed.), Ethics in sport (pp. 9–19) Champaign, IL: HumanKinetics.
[7] Lagaert, S., i Roose,H. (2016). Exploring the adequacy and validity of ‘sport’: Reflections on a contested and open concept. International Review for the Sociology of Sport, 51(4), 485–498.
[8] Hemphill, D. (2005). Cybersport. Journal of the Philosophy of Sport 32 (2): 195–207.
[9] Woods, B. (2018). Los videojuegos. ¿un nuevo deporte?. Harvard Deusto Business Review, 280, 62-72.
[10] Jin, D. Y. & Chee, F. (2009).The politics of online gaming. In Larissa Hjorth and Dean Chan (Eds.), Gaming Cultures and Place in Asia-Pacific.
[11] Prensky, M. (2002). The motivation of gameplay: The real twenty-first century learning revolution. On the Horizon, 10, 5-11.
Downloads
Published
2022-09-27
Issue
Section
Industrial Engineering and Management
