SUSTAINABLE FASHION: THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON CHANGING CONSUMER BEHAVIOR
DOI:
https://doi.org/10.24867/19GI08JovanovicKeywords:
sustainable, social media communication, consumer behaviour changeAbstract
The work and the conducted research aimed to gain insight into what is classified as sustainable fashion, what is its importance, and to understand how consumers behave and which social media media platforms they use. Also, in what way it is necessary to communicate to influence consumer behavior toward sustainability.
References
[1] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
[2] Vogue Business. (2020). Fashion’s circular economy could be worth $5 trillion. Preuzeto sa: https://www.voguebusiness.com/sustainability/fashions-circular-economy-could-be-worth-5-trillion
[3] Koszewska, M. (2019). Circular economy in textiles and fashion - the role of a consumer. Circular Economy in Textiles and Apparel: Processing, Manufacturing, and Design. Lodz, Poland: Lodz University of Technology, Faculty of Management and Production Engineering, Department of Production Management and Logisticsm, 183–184.
[4] Circular Fashion report 2020 – Year Zero. (2020). Preuzeto sa: https://www.cfs.fashion/circular-fashion-report-2020
[5] Dottle, R., & Gu J. (2022). The Global Glut of Clothing Is an Environmental Crisis. Bloomberg. Preuzeto sa: https://www.bloomberg.com/graphics/2022-fashion-industry-
environmental-impact/
[6] Khandual, A. & Pradhan, S. (2018). Fashion Brands and Consumers Approach Towards Sustainable Fashion. U: Fast Fashion, Fashion Brands and Sustainable Consumption. Singapur: Springer, 37-54.
[7] Todeschini, B.V. i sar. (2017, Novembar-Decembar). Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons, Volumen 60 (Izdanje 6), 759-770.
[8] Mandarić, D i sar. (2022, April). The Impact od Fashion Brand Sustainability on Consumer Purchasing Decisions. Journal od Risk and Financial Management, Volumen 15 (Izdanje 176), 1-17
[9] Foroozesh, S. (2021). Sustainabily In The Fashion Industry: Avoiding Communication Landmines. Forbes. Preuzeto sa: https://www.forbes.com/sites/forbesbusinesscouncil/sustainability-in-the-fashion-industry
[10] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
[2] Vogue Business. (2020). Fashion’s circular economy could be worth $5 trillion. Preuzeto sa: https://www.voguebusiness.com/sustainability/fashions-circular-economy-could-be-worth-5-trillion
[3] Koszewska, M. (2019). Circular economy in textiles and fashion - the role of a consumer. Circular Economy in Textiles and Apparel: Processing, Manufacturing, and Design. Lodz, Poland: Lodz University of Technology, Faculty of Management and Production Engineering, Department of Production Management and Logisticsm, 183–184.
[4] Circular Fashion report 2020 – Year Zero. (2020). Preuzeto sa: https://www.cfs.fashion/circular-fashion-report-2020
[5] Dottle, R., & Gu J. (2022). The Global Glut of Clothing Is an Environmental Crisis. Bloomberg. Preuzeto sa: https://www.bloomberg.com/graphics/2022-fashion-industry-
environmental-impact/
[6] Khandual, A. & Pradhan, S. (2018). Fashion Brands and Consumers Approach Towards Sustainable Fashion. U: Fast Fashion, Fashion Brands and Sustainable Consumption. Singapur: Springer, 37-54.
[7] Todeschini, B.V. i sar. (2017, Novembar-Decembar). Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons, Volumen 60 (Izdanje 6), 759-770.
[8] Mandarić, D i sar. (2022, April). The Impact od Fashion Brand Sustainability on Consumer Purchasing Decisions. Journal od Risk and Financial Management, Volumen 15 (Izdanje 176), 1-17
[9] Foroozesh, S. (2021). Sustainabily In The Fashion Industry: Avoiding Communication Landmines. Forbes. Preuzeto sa: https://www.forbes.com/sites/forbesbusinesscouncil/sustainability-in-the-fashion-industry
[10] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
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Published
2022-10-02
Issue
Section
Industrial Engineering and Management
